Marketing et Communication

Training objectives

This course pursues several objectives:

● Learn the basic principles of marketing (product or service design; how to adapt supply to demand; how to analyze consumer needs and create desire for a product/service)

● Knowing how to implement a marketing plan

● Understanding and analyzing consumer behavior

● Ability to work independently on all aspects of communication and marketing

For whom?

Our marketing and communication training program is designed for all professionals and students who wish to:

● Learn to establish a privileged relationship with the client

● Expand their knowledge and mastery of marketing tools

● Understand the strategic fundamentals of marketing and communication

Course and organization of the training

1. Educational platform and courses in English (PDF format)

The training is available on our learning platform. Each lesson is in PDF format, with the workload always specified by the instructor in the training program. Students' independent work consists of readings, exercises, and projects on the topics covered in the course.

2. Training Volume

200 hours of training in total.

3. Company Internship

The training in Marketing and communication for companies and organizations can be supplemented by an internship in a company, which must not exceed 6 months.

What are the career opportunities?

Career opportunities after completing this training are numerous and can lead to positions of responsibility. All sectors of activity and all sizes of companies are accessible.

For example, you could apply for a position:

● Marketing Assistant

● From Research Officer

● Community manager

● Brand manager

● Group Leader

● Merchandising Manager

This list is not exhaustive!